What happens when two founders challenge the entire brokerage model? In this episode of Real Estate Insiders Unfiltered, Guy Gal, Side’s co-founder and CEO, and Hilary Saunders, Side’s co-founder and chief broker officer, have a candid conversation about community, consolidation, private listings and what it actually takes to scale a real estate business in today’s market.
Saunders delivers one of the most direct pieces of advice ever given on this show. Gal explains why the most enduring structure in business isn’t corporate; it’s community.
If you care about where brokerage is heading, this episode is required.
Highlights
Private listings are at the center of one of the biggest debates in real estate, and Side’s founders aren’t holding back.
They unpack:
- Why private listings may not benefit 98 percent of sellers
- The historical consolidation cycle repeating itself in brokerage
- How the internet shifted power from brokerage brands to individual agents
- Why the part-time agent model still dominates brokerage economics
- How top teams are scaling by “getting out of their own way”
Gal explains why community beats corporate consolidation long-term. Saunders shares why private listings could raise legal and fiduciary red flags. Together, they reveal how agents who build real businesses, not just memberships, are winning.
If you’re trying to understand private listings, brokerage consolidation, and how to future-proof your real estate business, this conversation delivers clarity.
Connect with Guy Gal on Instagram, Facebook and LinkedIn.
Connect with Hilary Saunders on Instagram, Facebook and LinkedIn.
Learn more about Side on Instagram, Facebook, LinkedIn, Side’s website and Side x Side’s website.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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