Rajeev Sajja, SVP of Digital Marketing and Innovation at Berkshire Hathaway HomeServices Fox & Roach, joins Real Estate Insiders Unfiltered for one of the most forward-looking, practical and real conversations about AI in real estate you’ll ever hear.
From replacing agents to empowering them, Sajja explains where AI is actually delivering results today and where the hype still outweighs the help. This episode goes deep on what makes an agent “AI-fluent,” how brokers can build systems that support scale, and why humanity, not automation, is still your moat.
In this episode:
- The 3 stages of AI: done by you, done with you, done for you
- What agents need to do to show up in ChatGPT search results
- Why emotional intelligence still beats machine intelligence
- How to use AI as a “second brain” to win back time
- What the best agents are doing right now with AI — and what they’re not
Plus: ChatGPT wiring a thermostat, oil changes via video chat and why AI can make you more human, not less.
Highlights
If you’re still not using AI in your real estate business, this episode will show you exactly why that needs to change fast.
You’ll learn:
- How top agents are saving 10-plus hours a week with AI tools
- Why content creation, CMA prep and listing marketing are the lowest-hanging fruit
- What an “AI-fluent” agent actually looks like in 2026
- How to train your personal AI assistant to be your second brain
- Why showing up in ChatGPT search starts with rewriting your online bios
- What to stop believing about instant AI closings and fully autonomous agents
Sajja also talks about RealScout’s new AI product, Gemini’s image capabilities and why brokers need to reinvent their value prop now, not later.
It’s an optimistic, tactical episode full of examples you can apply today.
Connect with Rajeev Sajja on LinkedIn, YouTube and Facebook.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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