Attract some attention to your property with a Highlight listing on realestate.com.au.
As the second top tiered property listing on Australia’s leading real estate site, REA National Director of Sales – Residential Ben Auchettl says Highlight ads can pay dividends for the right homes.
Highlight listings appear ahead of Feature and Standard advertisements on the site, with images double the size of Feature listings.
Statistics show that Highlight property listings receive almost four times the number of email inquiries than Standard listings, and sell 32% quicker.
Auchettl says Highlight ads allowed vendors and agents to tailor the listing to their marketing needs.
“It depends on your market, how busy it is, how many buyers there are, how many competing properties there are,” he says.
“Highlight listings might work in an area where there are not many premiere properties and less competition, so fewer properties competing for buyers.”
Auchettl says statistics show users spend an average of 8.5 minutes on realestate.com.au.
“But in 8.5 minutes you usually only look at two or three properties, so people aren’t being exposed to everything. It’s important to note that the easier it is to locate and rank your property, the greater the number of views. It’s like opening a funnel and that funnel is tipping more potential buyers into it.”
How to: Sell your property
Learn more: Real Estate Advertising
This article was originally published on
The 21st of November 2017 is at 2:07pm
The information has been updated regularly to ensure that it is current.