Public relations maven Roxy Jacenko failed to secure a much-publicised $10m-plus move. Picture: Jonathan Ng

Singapore-based PR maven Roxy Jacenko failed to secure her desired $10m-plus midweek auction sale of her former commercial headquarters in Paddington.

“The property passed in,” Colliers listing agent James Cowan confirmed.

It was offered the morning of the federal budget property tax overhaul, so now its price fate sits amid the tumult that will beset property markets for years to come.

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Roxy Jacenko’s former Paddington office.

“We have a motivated vendor emotionally and financially ready to sell the property,” Cowan told prospective buyers.

“Initial expectations were above $10m.

“They are now below this,” Cowan advised.

The founder of the Sweaty Betty PR firm paid $2.66m for the 7-13 Elizabeth St premises in 2014.

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Roxy Jacenko is currently calling Singapore home.

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The 290sq m corner site comes with a lease to Maclay Longhurst’s Sydney Sotheby’s International Realty until May 2027, currently returning $300,000+ GST per annum, with a CPI increase due this month.

“This is a short-term lease considered to be well below market parameters,” buyers were told.

It is possible commercial property might benefit from increased purchasing interest following the federal budget that seeks to quell investor interest in residential housing.

The new capital gains tax arrangements, especially through self managed super funds, will no doubt become the focus for estate agents, accountants and valuers, who will need to review the final legislative changes before giving wise advice to clients.

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7-13 Elizabeth Street, Paddington, NSW 2021. Picture: realcommerical.com.au

The boardroom. Picture: realcommerical.com.au

Meanwhile, Paddington retail premises on William St changed hands midweek at $2.65m when bought by Elefteria Antonelli’s Leff Investments. The new tenant is tipped as estate agency Whitefox.

Beatrice Tsu-Jones, and Layton Bonnici have secured the sale of their Gurner St corner shop premises. The 204sq m premises passed in last Saturday at $6.05m but sold later. The premises traded in 2023 for $4,875,000 when sold by the Sproats family. It came with Suzanne Green plans.

Price hopes on the property have been dropped below $10m. Picture: realcommerical.com.au

Seven years ago, the street outside Jacenko’s office had been the scene of an infamous “poo jogger incident”, which was big news at the time.

Roxy had departed for Singapore to join her hubby three years ago and she’s told the AFR “a move back to Australia isn’t on the cards”.

She’s also described her former office, currently leased to Sotheby’s until next May, as “without question, the most luxurious communications office in the business”.

+ Additional reporting James MacSmith

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Public relations extraordinaire and entrepreneur, Roxy Jacenko, has listed her premium freehold office space up for sale in what was formerly the headquarters of her PR firm, Sweaty Betty.

Colliers’ James Cowan was appointed to sell 7-13 Elizabeth Street in Paddington, with the space up for auction on 12 May.

In 2023 the building was offered off-market with hopes of netting $10 million – expectations are the same today. Back then it was leased to developer Tim Gurner.

Sotheby’s International Realty now leases the space and will continue to until May 2027.

The space was acquired by Jacenko in 2014 for $2.66m. Picture: Supplied

Comprising of 290 sqm, the landholding occupies a corner site boasting three street frontages in the Paddington village precinct.

It also sits adjacent to Paddington Public School.

The building was extensively renovated by Lamond Projects and its interiors overhauled by designer Blainey North.

Colliers says it would suit a commercial headquarters, creative studio space, private client-facing occupancy or continued premium investment use.

Super high-end fitout by Lamond Projects and designer Blainey North. Picture: Supplied

“This is a genuinely rare opportunity to acquire a freehold asset in one of Sydney’s most tightly held and socially prominent village precincts,” Mr Cowan said.

“We expect strong interest from high-net-worth individuals, boutique developers, private investors and occupiers seeking a premium eastern suburbs foothold.”

While the space is zoned General Residential (R1) with existing use rights, the asset also offers significant redevelopment potential; conditional approval is in place for a boutique two-storey scheme comprising six high-end residential apartments (STCA).

The space would suit a variety of buyers. Picture: Supplied

Acquired by Jacenko in 2014 for $2.66 million, the space formerly played host to her PR firm, Sweaty Betty. A few years ago Jacenko and her family divested from Australia and moved to Singapore.

The purpose of this move was so her husband, Oliver Curtis, could grow Firmus, his AI startup business. However, Jacenko was back in Australia soon after, reportedly looking at snapping up more luxury real estate.

In that time she also stepped down as director of Sweaty Betty, though Jacenko reportedly announced she would open up the firm again to select clients.

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