Housing Seller https://housingseller.com Breaking News & headline Fri, 07 Nov 2025 21:32:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://housingseller.com/wp-content/uploads/2025/11/HS_Favicon-150x150.png Housing Seller https://housingseller.com 32 32 What Zillow’s Marketing Genius Can Teach You About Social Media https://housingseller.com/what-zillows-marketing-genius-can-teach-you-about-social-media/ https://housingseller.com/what-zillows-marketing-genius-can-teach-you-about-social-media/#respond Fri, 07 Nov 2025 21:32:11 +0000 https://housingseller.com/what-zillows-marketing-genius-can-teach-you-about-social-media/ Jackson’s role at Zillow is focused on finding the critical balance between the consumer’s aspirational search (“dreaming”) and the transactional reality of the agent-led process. She draws from a career spanning 25 years, which includes positions with Twitter, Activision and MGM Resorts.

Jackson’s role at Zillow is focused on finding the critical balance between the consumer’s aspirational search (“dreaming”) and the transactional reality of the agent-led process.

Highlights

She stresses that marketing must be the voice of the customer and that Zillow does tech so that agents and brokers can do real estate. Zillow advertising campaigns like “Journey Home”, which focus on the emotional journey of clients, have been successful, according to Jackson. Agents are positioned as indispensable characters who manage the chaos and clear the way. Jackson says that the key to success is authenticity. She encourages agents to share stories from their heart and tell them in their own words. Jackson explains that authenticity is the secret sauce, urging agents to use their voice and tell stories they know. She advises them to dig into Zillow’s local market data for unique content.

Furthermore, she highlights the reality that homebuying is often a group decision, with the agent having to navigate the expectations of the buyer, parents, social media influencers, Pinterest boards and YouTube advice.

Jackson provides agents with a direct, tactical blueprint for building a digital brand, emphasizing that agents are living these stories every day and owe it to themselves to become their own authors and narrators.

Her actionable advice includes:

Invest in affordable tools (tripod, microphone, smartphone camera)

Identify your superpower, and double down on it

  1. Be consistent across platforms, and use the same name and handles everywhere for better SEO
  2. She urges agents to overcome the fear of public vulnerability, reminding them that they are talking to the “handful of people that need to hear you,” not everyone.
  3. Kits to get started:

This kit

has everything you need: A microphone, phone stabilizer, LED light and more for under $200.

  • If you have a bit more to spend, this is another great option
  • , with everything you need for less than $900.Connect with Beverly Jackson on LinkedIn

.Real Estate Insiders Unfiltered is now exclusively on Inman. Listen to agent and team focused content each Monday and weekly leadership interviews every Wednesday. Listen on Apple or Spotify.James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.

Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.

Follow Real Estate Insiders Unfiltered Podcast on

Instagram

, YouTube, Facebook or TikTok, and subscribe to their YouTube Channel.

]]> https://housingseller.com/what-zillows-marketing-genius-can-teach-you-about-social-media/feed/ 0 Compass provides long-awaited clarity on the Anywhere merger https://housingseller.com/compass-provides-long-awaited-clarity-on-the-anywhere-merger/ https://housingseller.com/compass-provides-long-awaited-clarity-on-the-anywhere-merger/#respond Fri, 07 Nov 2025 21:19:14 +0000 https://housingseller.com/compass-provides-long-awaited-clarity-on-the-anywhere-merger/ We wanted to answer as many of them as possible, looking for clues in past Compass acquisitions like those with Latter & Blum and @properties. We wanted to help answer as many of them as possible, looking for clues at past Compass acquisitions like those with Latter & Blum and @properties.

Still, there’s a difference between surmise and hearing straight from the horse’s mouth. This week, Compass’ CEO went on the record with a “what to expect” rundown of post-merger commitments to Anywhere agents, brokers and franchise owners.

In an op-ed exclusive to Inman, Compass CEO

Robert Reffkin answered questions on branding, owner autonomy, brokerage technology and more, putting to rest some of the fears that agents may have entertained at Anywhere’s legacy branded franchises.“I recognize the importance of trust and integrity, which have long defined this profession,” Reffkin wrote. “I promise to listen to you and learn from you so that together we can build a future shaped by real estate professionals, for real estate professionals.”

Read the full story HERE.

Now that agents working for Anywhere brokerages have a better idea of some of the nuts and bolts of the proposed transition, many will be considering their future plans.


Will they stay put or transition to an indie or boutique brokerage?

  • Will they embrace Compass’ tech and its viewpoint on private listings?
  • Will they seek out leadership roles under the new paradigm?
  • Here are some of this week’s insights from Inman contributors.

How boutique brokerages can outpace big-box brands with value-added systems and

programsThe most effective value-add programs go beyond marketing buzzwords,

Rainy Hake Austin writes, to authentic service, tailored expertise and a clear understanding of client needs.EXTRA: Redfin hits back at Compass, notches victory in Zillow

caseCompass’s Buyer Demand tool: breakthrough or deja

vu?Troy Palmquist

examines Compass’ newly announced tech tool and the debate between open and “walled garden” ecosystems.Real estate has a leadership problem, not a people

problemThis industry doesn’t need more agents, coach

Lori Muller writes; it needs more leaders. This industry doesn’t need more agents, says coach Lori Muller

. It needs more leaders.

]]> https://housingseller.com/compass-provides-long-awaited-clarity-on-the-anywhere-merger/feed/ 0 Differences between house and land and off-the-plan https://housingseller.com/differences-between-house-and-land-and-off-the-plan/ https://housingseller.com/differences-between-house-and-land-and-off-the-plan/#respond Fri, 07 Nov 2025 21:17:37 +0000 https://housingseller.com/differences-between-house-and-land-and-off-the-plan/

You know you want a fresh, new home, but do you invest in a house and land package or opt for an off-the-plan deal for your next property move?

As a buyer there’s a lot to think about when it comes to making such a significant purchase, so here’s a guide that sets out the key differences between buying house and land or off-the-plan to help you make the best decision for your circumstances.

It pays to know what you’re buying when it comes to property purchases. Picture: realestate.com.au/new homes


What you own after signing

One of the main differences between these two kinds of property purchases is what you own and when and can make a difference to buyers who want to know they’ve got something for their money straight away.

Off-the-plan: nothing until settlement

In an off-the-plan purchase the entire title is transferred once the building is complete and not before, which means it could be years before you actually own anything after you’ve paid a deposit.

House and land: land ownership is transferred after contracts signed

With a house and land package the buyer owns the land sooner but will wait a similar amount of time before the build is complete. The

Deposit amounts

Depending on the location and developer or builder you choose to go with, the deposits required for house and land packages and off-the-plan deals will differ.

Off the plan: usually around 5%

Canberra-based off-the-plan specialist Emma Baker, from InStyle Estate Agents, said off-the-plan buyers should expect to pay a 5% deposit to unconditionally exchange contracts.

“A lot of developers and agents are asking for a $1000 holding deposit to take the property off the market. This holding deposit is refundable if you do not proceed to exchange, otherwise it goes towards the 5% deposit,” Ms Baker said.

Some developers may request a 10% deposit, which will be held in a solicitor’s trust account until the project is finished, with the balance of the transaction due on completion.

Remember to check the rules in your state around how much deposit can be charged upfront.

House and land packages: can start as low as $1000

With house and land packages, the total deposit amount can also vary, said Metricon sales general manager Drew Glascott.

“A build deposit with Metricon is $1500, or $1000 with our HomeSolution range,” he said. “This gets the build process started, whilst the land deposit changes depending on the estate as different developers have different requirements.”

new house construction

Whether you decide to buy a house and land package or go off-the-plan, it’s worth knowing what your signing up for. Picture: Getty


Types of contracts

As with any contract, it is important to review the terms carefully when buying off-the-plan homes or packaged house and land so you are clear about what is included.

And it’s worth seeking a legal opinion before signing on the dotted line.

Off the plan: one contract

An off-the-plan deal generally comprises of one contract with the developer and must include certain information (which can depend on which state you’re in) around the deposit amount, the time between the buyer signing the contract and owning the property as well as the value changing between the time the buyer signing and owning the property.

In some states they also need to include items such as the property plans and schedule of finishes.

House and land packages: at least two contracts

Packaged house and land generally has two contracts – one for the land purchase and another with a builder for the construction.

Mr Glascott said Metricon has a streamlined option on house and land packages.

“We have a standard HIA contract that is part of every new build, as well as the Metricon contract that contains the specifics about your build, both are put together in the one contract to streamline the process,” he said.

How much choice is involved

Most homebuyers look to house and land packages or off-the-plan arrangements as a means of getting more bang for their buck.

Having less flexibility when it comes to designs or customising the properties can help keep prices lower.

Off the plan: limited options

Off-the-plan generally means just that – designs are largely set but there may be opportunities to personalise your home, especially if it’s an apartment by handpicking a floorplan and internal colour palette.

As part of the marketing for some developments high profile interior designers may be brought on board, which gives buyers an opportunity to live in a designer space for less than they would pay normally.

House and land packages: greater chance for personalisation

Packaged house and land may give you greater opportunity to personalise and ensure your home better accommodates your requirements, but developers will usually have a selection of specific house designs and floorplans to suit the sizes and configurations of different blocks. There will also be a range of options to choose from when decking out the home from the kitchen and bathroom fixtures to flooring and extra inclusions like air-conditioning or stone benchtops.

“Home and land gives you a great amount of choice and the chance to build your dream home,” said Mr Glascott.

“You make a selection from an extensive array of Metricon floorplans and options, that all offer something different. Picture Picture: realestate.com.au/new homes

Settlement process


Off-the-plan: within two weeks

For off-the-plan homes, once a development has been built, a certificate of occupancy will be issued and if it’s a unit, the title plan will be registered.

Ms Baker said while your individual settlement date should be specified on your contract, you will be required to settle within two weeks of the registration of the plan.

“Settlement is called when the project is complete and the local government has recognised each of the townhouses or apartments in the project as individual properties,” she said. “Prior to this the project is recognised as one single address.”

House and land: once construction is complete

For house and land packaged properties, settlement can happen once construction is complete.

“The settlement process is standard across the board, when the home is complete the settlement and handover to the new homeowners will occur,” Mr Glascott said.

“It’s quite normal for minor items to require attention as a new home ‘settles’. This is why we return at the end of your nominated service period to conduct our New Home Service inspection.”

When the mortgage starts

One big consideration when considering these two scenarios is when the actual mortgage starts.

Off-the plan: once construction has completed

One of the primary drivers for buyers considering an off-the-plan purchase is the expectation that the property value will increase by the time construction has been completed.

With off-the-plan, buyers will generally pay a deposit and not make any further payments until settlement has occurred.

House and land package: mortgage interest is payable immediately

In most cases, if you invest in a house and land package you will pay an initial deposit and be responsible for paying two contracts; one for the land developer and another for the builder.

After the deposit, the balance of the block is paid when the land settles and payments to the builder are usually set in a staged timeline, with funds released by the bank at certain stages when construction meets key milestones.

“Generally whilst the home is being built, the customer pays the interest on the mortgage and then when the home is handed over they start the full mortgage repayments,” Mr Glascott said.

Stamp duty

Paying stamp duty will depend on the state in which you make your purchase, the price of the property and whether you’re a first home buyer, owner occupier or investor.

Most state and territory governments offer stamp duty concessions or incentives to reduce the stamp duty you pay on new builds.

In most Australian states and territories, stamp duty is calculated on a sliding scale which means the lower the value of your property, the less stamp duty you will pay. Stamp The
8
The

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What Is A realestate.com.au Premiere Property Listing? https://housingseller.com/what-is-a-realestate-com-au-premiere-property-listing/ https://housingseller.com/what-is-a-realestate-com-au-premiere-property-listing/#respond Fri, 07 Nov 2025 21:02:48 +0000 https://housingseller.com/what-is-a-realestate-com-au-premiere-property-listing/

In property, it’s all about location, location, location, and Premiere Property listings on realestate.com.au will ensure your property gets top billing.

Research shows that Premiere advertisements receive more than five times the number of inquiries than a Standard listing and sell 45 per cent quicker.

“Premiere is our premium product. It has the most of the bells and whistles,” says REA National Director of Sales – Residential Ben Auchettl.

Premiere properties also have the largest, most prominent ads and photos and reach a global audience within REA Group’s international network.

“By and large the biggest advantage of our Premiere listing is that it showcases the home to the biggest buyer pool. Our Premiere property listing is the best product to make sure you are capturing the full active buyer audience,” he says.

As the top tier of realestate.com.au’s property advertising structure, Premiere listings appear above any other listing category on the site.

How to: Sell your property

More advice: Real Estate Advertising

premier property

“Premiere properties appear more towards the top of the search more often and capture an active buyer pool of people who are actively searching and thinking of looking at that sort of property regularly,” Auchettl says.

“The advantage of Premiere is that it is shown first and every fortnight on Day 16 and Day 31 it refreshes and goes back up to the top of the searches.

“It also appears on our overseas websites and is exposed, predominantly, to Asian audiences and prospective buyers.”

Premiere advertisements can be viewed around the clock, with listings able to be accessed on mobile, tablet and desktop devices.

See Premier Property

This article was originally published on
The 21st of November 2017 will begin at 12pm
The information has been updated regularly to ensure that it is current.

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7 Fall Luxury Home Staging Looks On A Bargain Budget https://housingseller.com/7-fall-luxury-home-staging-looks-on-a-bargain-budget/ https://housingseller.com/7-fall-luxury-home-staging-looks-on-a-bargain-budget/#respond Thu, 06 Nov 2025 09:07:10 +0000 https://housingseller.com/7-fall-luxury-home-staging-looks-on-a-bargain-budget/ Smart, moody and tailored for today’s buyers. The mood of the room is smart, modern and suited to today’s buyer. This is the season of prime sales. You’re losing customers if your listing still shouts “summer” or, worse yet, the trends of last year. What’s the good news? It’s not necessary to have a large budget for a high-end space. We asked Nicole Senia and

Samantha Senia

from

Elite home Staging Los Angeles for some tips to help you stage your luxury fall home without going over budget. The experts’ take is that it’s not about paying more, but about saving money. Do not be muted, but rather moody. “Bright colors are summer colors,” says Samantha. Think rich earthy colors like chocolate, olive, terracotta, and rust for fall. These colours create an instant emotional appeal. Pro tip: Start small. A throw or some updated pillows can change the entire vibe. Hack for magnolia at Trader JoesYes we are talking about an grocery store. Nicole

swears by it. Trader Joe’s has magnolia branch vases that work perfectly. They add texture, warmth and seasonal charm for next to nothing.”

Elite Home Staging

Grab a few, drop them in a glass vase, and let the room breathe. Elite Home Staging

3. Limewash can be used to create a faux custom finish. You can use limewash paint. Samantha says that it gives the walls a soft texture with a moody feel. It’s not necessary to cover the entire house. You can create depth by adding texture to a fireplace or accent wall. You can get there without spending a dime. Layer texture, not expenses

Nicole’s advice is clear: “Chunky throws, velvet pillows, woven baskets — layer them to create a rich, inviting space.” The trick is to mix one or two upscale items with affordable backups.

Don’t match. Mix. It makes everything look curated and intentional, not budget-staged.Elite Home Staging

4. Shop the house before the store

Samantha keeps it blunt: “You don’t need to buy more. You can transform a space by rearranging your existing furniture. It can be restyled with candles, branches from the fall, and a small reflection. Done. This is free, fast and looks high-end. The Senias say to combine faux with freshDon’t buy flowers that will die within a few days, but also don’t spend a lot of money. Mix faux stems and a few branches (eucalyptus or magnolia) to create arrangements that will last for longer, but feel natural,” Nicole advises. The casual meets the elevated. Buyers feel the difference.7. Scent sells

“Candles or diffusers with amber, sandalwood or a touch of spice instantly warm up a space,” Samantha says. Be subtle. Keep it subtle. Imagine a high-end, luxury hotel and not a bakery. You’ve just created an emotional reaction based on memories for less than $20. Why it works

Elite Home Staging

Staged houses sell quicker and more expensively. This is not a theory. This is market data.

. Smart agents understand that staging with cash is not the best way to flex. The key is to design with an emotional focus. They’re signals. They’re signals. These moves change perception. They make a mid-tier home feel premium and a premium home feel irreplaceable.

In this market, average doesn’t sell. Comfort zones don’t sell. No one has ever felt the need to offer more than they asked in a box of beige. Use what you already have. Textures can be layered. Use limewash to fool the eyes. Combine the real and fake. Then, smudge the room. You can get magnolias at Trader Joe’s. Intentional means deliberate. It is intentional staging that will turn visitors into buyers, particularly in the fall.

]]> https://housingseller.com/7-fall-luxury-home-staging-looks-on-a-bargain-budget/feed/ 0 Compass targets Zillow’s warnings to agents in new brief https://housingseller.com/compass-targets-zillows-warnings-to-agents-in-new-brief/ https://housingseller.com/compass-targets-zillows-warnings-to-agents-in-new-brief/#respond Thu, 06 Nov 2025 09:04:14 +0000 https://housingseller.com/compass-targets-zillows-warnings-to-agents-in-new-brief/

In a brief issued ahead of a hearing in its case against Zillow, Compass homed in on the listing portal’s powers of “intimidation” in issuing warnings to agents that violate its listing standards.

In advance of a preliminary injunction hearing in its case against Zillow, set to begin on Nov. 18, Compass has homed in on what it calls the listing portal’s powers of “intimidation.”

In a supplemental brief filed on Friday, Compass zeroed in on warnings that Zillow sends to agents over listings marketed off of the portal. The brief characterizes the warnings as effectively “blocking” agents from marketing efforts outside of the portal.

Compass referenced an Oct. 13 Zillow press release, which stated that about 90 percent of agents who received a warning about violating the new listing standards only received one warning, meaning that the agents went on to bend the knee to the portal’s new standards.

“…in a public announcement on its website, Zillow confirmed that it has successfully quashed competition,” the brief states. “The announcement proclaimed that Zillow used its immense power to block approximately 90 percent of the agents from publicly marketing properties off Zillow’s website — something agents across the country were previously doing at their clients’ express request and instruction.”

Inman has reached out to Zillow for comment and will update this story with any response the portal provides.

Compass’ brief goes on to suggest that if a seller wants to market their home off of Zillow before putting the home on the portal later, that seller will have no choice but to fire their existing agent and brokerage, then hire a new one in order to get their listing on Zillow.

Through this method, the brokerage claimed in its brief, Zillow is pushing agents to “force homesellers” to put their listings on Zillow. The brief states that this is “instead of Zillow trying to attract those listings by competing with differentiated home marketing products and offerings for homesellers.”

Compass also reiterated its allegation that the portal had conspired with Redfin and alleged that it was “controlling the entire real estate industry” with its listing access rules.

Compass further alleged that Zillow and the multiple listing services (MLSs) were two monopolies that mutually reinforced each other.

“Until this year, NAR’s Clear Cooperation Policy (“CCP”) protected Zillow from having to fight for listings to power its home search website because it required that any listing that is publicly marketed must be submitted to an MLS within one day — meaning Zillow could almost immediately access listings through the MLSs for real-time display on its own site,” the brief states.

The brief also alleges that Zillow is effectively trying to serve as an industry regulatory agency when it is not one. The brokerage also cited past antitrust lawsuits against NAR as well as Google, Apple and Meta. According to the brief, those cases showed that dominant platforms can not “punish” users for using an alternative platform.

“Zillow does not have carte blanche to adopt industry-changing rules and act like an industry regulator under the guise of ‘refusal to deal’ doctrine,” the brief states. “Like the conduct of other tech companies that have recently made and lost that argument, the anticompetitive nature of the Zillow Ban is that it controls what competitors and consumers do outside of Zillow.”

Earlier this week, a judge struck down Compass’ request to force Redfin to turn over documents related to its currently paused policy that was meant to mirror Zillow’s. Compass also had requested an unredacted version of a $100 million rental syndication between Zillow and Redfin.

Compass first lodged its lawsuit against Zillow in June in a move that brought the brokerage’s passion for its private listing network to court. Zillow, which has avoided public comments on lawsuits, has accused Compass of using “double speak” and “hidden listings scheme” in its July legal filing. Zillow also claimed that Compass was not hurt by the portal’s listing policy. Compass is asking the court to issue a preliminary order that will prevent Zillow enforcing its listing standards.

]]> https://housingseller.com/compass-targets-zillows-warnings-to-agents-in-new-brief/feed/ 0 Buy now, sell later: How to use home equity to fund your dream home https://housingseller.com/buy-now-sell-later-how-to-use-home-equity-to-fund-your-dream-home/ https://housingseller.com/buy-now-sell-later-how-to-use-home-equity-to-fund-your-dream-home/#respond Thu, 06 Nov 2025 09:02:34 +0000 https://housingseller.com/buy-now-sell-later-how-to-use-home-equity-to-fund-your-dream-home/ The idea of buying before you sell has been viewed as an alternative solution. The benefits of buying before selling are becoming more apparent. According to REA Group’s Property Seeker 2020 Report, one third of sellers had planned to do so before 2020. With buyers eager to cash in on the rising market, that figure has jumped significantly.

Eyeing off property number two before selling property number one? You’re not alone.

The upsides to buying first

Purchasing before selling has some key benefits. First and foremost, it gives buyers control.

Taking the traditional route and selling before buying will leave you looking for a home with the pressure of a looming settlement date.


This can be an extremely stressful time — especially if you are facing the prospect of finding a temporary rental, organising utilities and removalists.

With the clock ticking, some people end up buying a property that’s not exactly what they want.

If an auction doesn’t go to plan, it can derail your settlement plans.

Meanwhile, when purchasing first, the pressure is off and you can take your time, explains Aaron Bassin, CEO of Bridgit, a bridging loan specialist allowing customers to buy first and then sell.

“We are seeing growing demand for this strategy of property buying and the reason is simple: customers love being able to spend the time finding the perfect next home without the added pressures that come with selling first,” Bassin says.

Another key advantage is that your home may increase in value in a rising market, netting you more money the longer you hold on to it.


How to use your equity

The good news is you don’t necessarily need to have bucket load of cash saved up to buy a second property, a common scenario for Aussie downsizers.

One option is to unlock the equity in your current home by using a bridging loan to fund the purchase.

This is a lending scenario where a a loan is secured against your property asset, essentially unlocking its value without you having to sell it, explains Bassin.

If you paid off a significant portion of the home you live in, you could access that value without having to sell first.

“Bridgit can provide a loan amount of up to 75% of the combined value of the existing property and new property looking to be purchased,” Bassin says.

With the ‘buy now, sell later’ concept catching on, both downsizers and upsizers are increasingly seeing the advantage of this finance option to find the next perfect home, he adds.

Finding the right lender


If you want to access a bridging loan, banks and traditional lenders may not be your first port of call.

“The bridging loan had become outdated and was being underserved by the traditional lenders, with slow approvals and lack of accessibility,” says Bassin.

“That’s why we decided to make a product that is suited for the customer of today.

“At Bridgit, the process is simple: complete an application online and if eligible, receive same-day approval — so you know your borrowing power instantly.

“Once you purchase the property, you then have six months to sell your current home, three months of which are interest free. “

All pictures: realestate.com.au

]]> https://housingseller.com/buy-now-sell-later-how-to-use-home-equity-to-fund-your-dream-home/feed/ 0 What Is A realestate.com.au Highlight Property Listing? https://housingseller.com/what-is-a-realestate-com-au-highlight-property-listing/ https://housingseller.com/what-is-a-realestate-com-au-highlight-property-listing/#respond Thu, 06 Nov 2025 09:01:45 +0000 https://housingseller.com/what-is-a-realestate-com-au-highlight-property-listing/

Attract some attention to your property with a Highlight listing on realestate.com.au.

As the second top tiered property listing on Australia’s leading real estate site, REA National Director of Sales – Residential Ben Auchettl says Highlight ads can pay dividends for the right homes.

Highlight listings appear ahead of Feature and Standard advertisements on the site, with images double the size of Feature listings.

Statistics show that Highlight property listings receive almost four times the number of email inquiries than Standard listings, and sell 32% quicker.

Auchettl says Highlight ads allowed vendors and agents to tailor the listing to their marketing needs.

“It depends on your market, how busy it is, how many buyers there are, how many competing properties there are,” he says.

“Highlight listings might work in an area where there are not many premiere properties and less competition, so fewer properties competing for buyers.”

Auchettl says statistics show users spend an average of 8.5 minutes on realestate.com.au.

“But in 8.5 minutes you usually only look at two or three properties, so people aren’t being exposed to everything. It’s important to note that the easier it is to locate and rank your property, the greater the number of views. It’s like opening a funnel and that funnel is tipping more potential buyers into it.”

highlight property

How to: Sell your property

Learn more: Real Estate Advertising

This article was originally published on
The 21st of November 2017 is at 2:07pm
The information has been updated regularly to ensure that it is current.

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RE/MAX CEO: Consolidation ‘Could Help Accelerate Our Strategy’ https://housingseller.com/re-max-ceo-consolidation-could-help-accelerate-our-strategy/ https://housingseller.com/re-max-ceo-consolidation-could-help-accelerate-our-strategy/#respond Tue, 04 Nov 2025 20:51:47 +0000 https://housingseller.com/re-max-ceo-consolidation-could-help-accelerate-our-strategy/

RE/MAX Holdings turned a $4 million profit during the third quarter of 2025 as the company worked towards providing more flexibility for agents through new fee models and gave them added value with additional tools and services.

During an investor call on Friday, CEO Erik Carlson focused on overall agent growth, some key new hires and how the company is continuing to try and help agents perform during a challenging market. He also addressed questions about new tools and benefits for agents, and the current M&A landscape in the industry.

“Based on feedback from the membership, we believe our mix of new ideas and products, along with our reinvigorated recent network events, are enhancing our value proposition and generating great energy,” Carlson said during the call. Our constant focus on operating excellence drove profit and margin performances that again exceeded our expectations. And while existing home sales have yet to show sustained signs of recovery, our networks continue to perform resiliently.”

What follows are the biggest takeaways.

Staying profitable despite market headwinds

The franchisor’s total revenue decreased 6.7 percent year over year to $73.3 million. That decline was attributable to a decrease in organic revenue of 5.4 percent, largely driven by falling U.S. agent numbers and new modifications to the company’s fee models, and due to adverse foreign currency movements.

Even with a significant decrease in revenue, RE/MAX remained profitable with a net income of $4 million.

The company remained financially sound, in part, because it also slashed operating expenses by $8.3 million, or 13.2 percent, to $54.9 million during the third quarter of 2025, compared to $63.3 million the year prior. That’s because the franchisor had lower selling, operating and administrative expenses, as well as settlement and other impairment charges.

Agent growth overall, but still weakness in the U.S. and Canada

For several consecutive quarters, RE/MAX has seen its agent numbers in the U.S. and Canada decrease, and this quarter was no different. Still, the company was able to increase agent count overall by 1.4 percent. Still the company was able to increase agent count overall by 1.4 percent to 147,547 agents, and said international agent count continued to be a bright spot.

RE/MAX also saw its U.S. agent count this quarter as a step forward, since the loss of U.S. agents was less than any other third quarter period during the last three years.

New fee models and tools

RE/MAX touted early positive feedback from the company’s newly adopted tools, including the Aspire agent success program and fee model and the Marketing as a Service (MaaS) tool, plus its new Ascend and Appreciate fee models.

“Our Aspire program continues to be a success, with approximately 1,500 agents benefitting from the program,” Carlson said of the program that gives agents access to Buffini & Company’s 100 Days to Greatness course, a specialized certification and hands-on experience with RE/MAX tech platform MAXTech.

“Although it is still early, Aspire is performing as intended, with an uptick in the recruitment of new agents and a higher retention rate,” Carlson added.

RE/MAX’s Ascend and Appreciate brokerage fee options give franchisees more options for how to best recruit and retain agents, Carlson said.

Ascend is an optional model that reduces fixed monthly fees in exchange for a higher variable component with a cap and transaction fee. It is available to all new recruits and agents transitioning from Aspire.

Appreciate is a program for retiring agents, which allows long-tenured agents no monthly fees and lower annual dues while they wind down their careers. The company stated that these optional economic models provide greater flexibility in terms of how franchisees pay us and the timing. This will help to retain and attract quality agents. “While these programs are new, the feedback from the network has been very positive.”

The new RE/MAX Marketing as a Service (MaaS) tool is giving the company and its agents a competitive advantage today, Carlson added.

“The platform is a data-driven, AI-powered system that simplifies marketing for all of our affiliates,” the CEO said. The platform offers automated listings, complementary campaign options, and real-time analytics, as well as property videos that are created with AI. We’ll continue to add innovative products to the platform, all of which are designed to help agents save time, win more listings and grow their business.”

M&A and recent additions

“Throughout our many events over the past several months, excitement and a feeling that something is different about RE/MAX has emerged as a constant theme,” Carlson said, as the company continues to work on its recruiting efforts among agents and leadership.

He noted that in August, the company brought on Vic Lombardo to lead the Motto Mortgage and Wemlo brands, who will oversee the growth and development of RE/MAX’s mortgage offerings. More details on the company’s mortgage strategy will follow in February, Carlson said.

Tom Flanagan also joined the company as chief digital information officer at the end of September.

“Tom is leading into the potential of AI, both to improve customer experience and to make us more efficient in our day-to-day operations,” Carlson said. “Not only is he an industry-leading technologist, but his experience in ancillary businesses will also be a great asset as we continue to explore future growth strategies.”

Given the current state of the market, Carlson said, RE/MAX expects industry consolidation to continue — but it should only help the company overall.

“Obviously, since the last time we spoke, there has been a big announcement,” Carlson said, alluding to Compass’s planned acquisition of Anywhere. We think this will provide us with more opportunities and help accelerate our growth strategy. I want to know more about that. I want to talk more about that.’

“Maybe I have a contract up, maybe I’m independent and feeling pressure, but we are definitely seeing a lot more inbound activity here, which is very encouraging for our franchise sales and our network to capitalize on some of the market conditions, but also the opportunity on what we’ve built to join this momentum that we’ve got on the market right now.”

A few other key details

RE/MAX Holdings held cash and cash equivalents of $107.5 million as of Sept. 30, 2025, up by $10.9 million from Dec. 31, 2024.

  • The company also had $437.9 million in outstanding debt compared to $440.8 million at the end of 2024.
  • During Q4 2025, RE/MAX expects agent count to increase by up to 1.5 percent year over year.
  • The company anticipates revenue during the fourth quarter to hit between $69.5 million and $73.5 million.
  • Email Lillian Dickerson

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Want AI to recommend you in online search? Do these 7 things https://housingseller.com/want-ai-to-recommend-you-in-online-search-do-these-7-things/ https://housingseller.com/want-ai-to-recommend-you-in-online-search-do-these-7-things/#respond Tue, 04 Nov 2025 20:50:09 +0000 https://housingseller.com/want-ai-to-recommend-you-in-online-search-do-these-7-things/ But now there’s a new player: GEO, generative engine optimization. But now there’s a new player: GEO, generative engine optimization.

Instead of trying to be discovered by Google, we also now have to think about being recommended by AI search tools like ChatGPT, Perplexity, Gemini and others. The agents who understand how to control what AI “knows” about them and how it interprets their authority will own the next generation of online visibility.

7 tips for getting AI’s attention with generative engine optimization

Let’s break down the seven things AI already knows about you and how to make sure it sees you as the go-to local expert in your market.

1. Identity and reputation

AI begins by analyzing what you can tell it about yourself, such as your profile, bio, and online reputation. Make sure that all of your platforms have the same information. This will help you to be more visible. AI can be confused if your profile on one website says that you are a consultant in one city but another site states a completely different one. Make sure that you use the same keywords in all your profiles about what you do, where you are located and why you’re unique. Your reviews (and where they’re posted)

Currently, ChatGPT is unable to read or reference Google reviews directly. This doesn’t necessarily mean that they aren’t important. This is where weaving information about your reviews into bios and “about me” pages can be valuable for AI recognition. This is where weaving information about your reviews into bios and about me pages can be valuable for AI recognition.

For example, the following sentence is one that AI will love:

“With more than 100 five-star reviews on Google, Zillow and Realtor.com, Jimmy Burgess has become a trusted name in real estate across the Emerald Coast.”

That one sentence gives the algorithm quotable, confidence-building data.

If you have the opportunity, coach your reviewers.

For the clients who love you, guide them to mention your city, your niche and the specific result you helped them achieve. Those keywords matter to AI as much as they do to Google.

Another key is to spread your reviews out over multiple platforms. This can be done by asking a customer who has left a positive review to copy it and paste it on another website. You can help your clients out by sending an email to them after they have left a Google review (for example) saying:

Thank you for the nice words! If you don’t mind, it would really help me out if you could copy and paste your review onto Zillow and

Realtor.com

. Your YouTube and social media content AI can now read your social content, and it knows who is creating

current

,

local, or even authentic

posts. Your social media and YouTube content

AI now reads your social content, and it can tell who’s creating [your city]current

,

local and authentic posts.Colby Anderson, an agent in Santa Rosa Beach, Florida, had AI recommend him to a prospective builder who asked ChatGPT for an active agent in a specific neighborhood. ChatGPT shared that Anderson had recently posted on Instagram about the neighborhood. This highlighted the importance of having an active presence online, since algorithms are increasingly prioritizing recent content. For real estate professionals, leveraging social media by consistently posting local content can lead to valuable connections and opportunities.So what should you be posting?Local lifestyle videos (restaurants, trails, events)

Market updates with neighborhood names

Comparison videos between areas or price points

When you post, tag your location, not just your city, but your specific neighborhood or community name. It’s better to be more specific. Share your market activity. Don’t post just “JUST Sold!” graphics. You can share the details of the transaction: The challenge that the client was facing, how you assisted them in overcoming it and the result. You could say: “After having their home listed for 6 months with another agent, we listed it with them and got it sold within 3 weeks.” By repositioning the marketing, improving the visuals and executing on our 21-point listing launch strategy, we were able to get their home sold when others were not able to do so, and the sellers were able to move closer to their grandchildren.”

  • This type of scripting gives the algorithm and potential sellers everything they need to see you as the problem solver in your area.
  • 5. You’re known by what you share. AI rewards knowledge sharing. Every how-to video, market insight or buyer-tip article you publish becomes part of your expertise trail that proves you know your stuff.
  • You don’t have to be a content machine; you just need to document what you already know.

Turn a client question into a quick video Reel for Instagram.

Turn a pricing conversation into a LinkedIn or Facebook post.

Turn a showing-day story into a TikTok video about what buyers are looking for right now.

  • Each small piece of educational content strengthens your signal as the “trusted guide” in your market. AI learns to recognize patterns over time and, as you continue teaching, it will recommend you more often when asked, “Who is the expert agent (in your city)?” You can show your local authority by displaying it.
  • One thing AI looks at is how well you are integrated into the community. You can demonstrate local authority two different ways.
  • A. Through your content

Post things like:

“5 Best Restaurants for Date Night in Destin”

“Where to Watch Fireworks This Fourth of July”

“Top Family-Friendly Fall Festivals Near Santa Rosa Beach”

These posts make you more than a real estate agent; they make you the local resource.

B. Through your involvement

If you’re sponsoring a Little League team, part of the PTA or volunteering with a local charity, share those stories too. The more your posts are linked to community activities and events in your area, the better the AI algorithm can identify you. Your thought leadership

  • Finally, AI looks for thought leadership, proof that you’re not just part of your community but a voice within it. That can happen locally, regionally or nationally.
  • Here are some ways to get started:
  • Quoted.com

and

Help a Reporter Out (HARO):

Register to answer media questions about real estate, market trends or local developments. You can get your quotes indexed and referenced online by AI.

Local Media:

Develop relationships with local journalists, editors of local newspapers, radio hosts and podcast producers. Offer to provide housing market updates or comment on new development projects.

Your own podcast or YouTube interviews:

  • Spotlight local business owners, school principals or community leaders. When you’re the one creating the content, you’re the one the algorithm recognizes as the source.
  • Remember, the goal isn’t to brag; it’s to own the narrative.
  • The more you share insights about your market, the more likely AI will point back to you when someone asks, “Who’s the most knowledgeable agent in

?”

SEO isn’t dead; it’s just evolving. Next-generation search is for those that appear in AI generative results. If you do, you’ll not only show up in search, you’ll show up in conversation.

Because the next time someone asks ChatGPT, “Who’s the best real estate agent in

?” You want the answer to be you.

The future is here — and it’s powered by AI. Inman’s October Artificial Intelligence Month is underway. Jimmy Burgess, Chief Coaching Officer at HomeServices of America, is also the President of Berkshire Hathaway HomeServices. Contact him via Instagram or LinkedIn.

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