At realestate.com.au we have the largest, most engaged pool of property seekers in Australia, and the newest and most targeted product in the realestate.com.au marketing stable, Audience Maximiser brings new offerings directly to property seekers – even when they’re not searching on the site.
And true to its name, Audience Maximiser reaches the largest and most engaged pool of property seekers in Australia.
REA National Director of Sales – Residential Ben Auchettl says the product matches listings with people who have searched for a similar property types, price ranges and locations in the past 60 days.
“Audience Maximiser is a very different type of product,” Auchettl says. “At its base level, it uses our data and everything we know about the people coming onto the site looking for properties to retarget them on Facebook, Google networks and other external sites.
More than 6 million people visit the realestate.com.au website every month, and the Audience Maximiser harnesses data that we know about this buyer market and uses that to benefit buyers, sellers and agents.
“Audience Maximiser often reaches people who are a bit more passive,”Auchettl says. It’s quite powerful.” It’s quite powerful.”
Auchettl says Audience Maximiser is an additional offering that works well alongside Premiere and Highlight listings, but there is only finite availability in the advertising pool.
“It really is an add-on to Premiere and an add-on to Highlight,” he says.
For seven day campaigns, Audience Maximiser has shown to deliver 36% of total page views and 12% of total inquiries.
This article was originally published on
The 21st of November 2017 is at 11:49am
The information has been updated regularly to ensure that it is current.