Premium properties are not just for home buyers – many renters are seeking luxury features that complement an inner-city lifestyle, and forward-thinking developers are delivering on this demand.
Build-to-rent developments often incorporate wow-factor offerings that suit high-end living, while maintaining flexibility and accessibility to luxury locations.
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Home, a BTR developer with locations in Southbank and Richmond, provides high-end living for renters.
Home – a BTR developer with communities located in Richmond and Southbank – incorporates many luxe amenities and services for modern renters, from an in-house pet spa to wellness facilities including Pilates, yoga classes and a community events program.
“From a tenant’s perspective, the build-to-rent model offers a few advantages that renters are likely to be willing to pay more for,” says PropTrack economist Anne Flaherty.
“One is security of tenure; build-to-rent tenants have the option of signing multi-year leases and don’t have to worry about having to move should their landlord sell up.
“Another is that build-to-rent developments typically offer better amenities and onsite support services.”
Here are five lifestyle features that renters seeking luxe accommodation are looking for in 2024.
1. Flexible arrangements
In the traditional renting model, there’s little flexibility on offer. Tenants agree to the advertised tenancy period, price and often don’t have the scope to make changes to the home without their landlord’s permission.
Renters in 2024 want flexibility along with a range of on-site amenities and a community focus.
At Home, lease periods can be negotiated from six months to six years with fixed rent increases available for multi-year agreements. Apartments can be either rented as furnished or unfurnished and tenants are allowed to make cosmetic changes to their space, including painting walls.
Prospective tenants can also skip open for inspections, which can be particularly stressful in a competitive market.
Home offers private one-on-one tours by appointment, at flexible times, catering to busy lifestyles.
2. Wellness facilities
Keeping fit and mindful is an important part of today’s culture but can also be expensive.
Gym memberships, self-care treatments and exercise classes add up each month.
Residents at Home have access to a variety of wellness features including a yoga and Pilates room, state-of-the-art gym, sauna and pool, which provides convenience and cost-saving benefits.
Home offers plenty of spaces to relax and unwind.
Home also provides residents with the option of add-on services including wellness treatments, personal training, handyman services and pet walking.
Nick Spyropoulos, General Manager of Home Southbank, says the intention of these facilities and services is to give tenants easy access to a healthy lifestyle.
“We believe that the perfect way to support our residents and alleviate the stress of everyday life is by offering wellness activities. Reformer Pilates, barre and yoga classes are just some of the services our residents enjoy access to,” he says.
“Additionally, our meditation and sound therapy events have been hugely popular feature of our events program and a wonderful way to relax after a busy day.”
3. Specialised services
Luxurious service offerings are something renters should be able to expect if they’re paying a premium for their apartment.
Home Southbank is an inner-city haven with a range of premium services for residents.
Home has a range of high-end services available to residents, such as a pet spa, a shared Tesla, a 24/7 concierge, and an in-house maintenance professional who can even help assemble a difficult furniture flatpack.
“At Home, safety and security is also a key feature, and we have a team of on-site handymen to provide this service in a timely and reliable manner,” Spyropoulos says.
4. Central location
Luxury living is often synonymous with the inner-city, meaning no more long, tiresome commutes to get to work or socialise with friends. This makes a central location one of the key factors for premium rental properties.
Home has communities located in both Richmond and Southbank, which provide easy access to the Melbourne CBD and other inner-suburban hubs.
Trains and trams run from Richmond into the heart of the city, while residents in Southbank have the added benefit of being within walking distance to the CBD.
Luxury amenities and social activities foster connections among residents, from wine tastings to craft workshops.
5. A sense of community
A distinct feature of Home is that it fosters connection between residents, encouraging them to connect and explore new horizons.
Home has a dedicated events manager who plans a regular schedule of weekly activities for the residents. Many of these events also give our residents special access to businesses in their local neighbourhood.
“This is an incredible way for residents to make new social connections with like-minded people, explore the city and the local neighbourhood – getting to know nearby businesses that enriches their rental experience,” says Spyropoulos.
“This aspect of our offering is particularly attractive for those interstate and international relocators who are coming to Melbourne for the first time. We’ve seen great friendships grow at Home,” he says.
“Activities include social drinks in our resident’s lounge on level 59, craft workshops, art tours, wine tastings and cooking classes.”
Book in for your private tour of Home Southbank or Home Richmond today.
This article was originally published on
13 Feb 2024 at 9:42am
but has been regularly updated to keep the information current.